Switch off, Stay off is a digital campaign I developed as part of RE:ACTS annual road safety student campaign program. This campaign aimed to highlight the addictive nature of having your mobile phone on the road as a driver or as a pedestrian. 

My project targeted provisional and learning drivers to develop a healthier attitude towards mobile phone usage on the road. There is an emphasis on the driver’s control on the road as distractions influence road decisions.The intention was to break a habit before it became a bad habit. By introducing this practice in the early stage of driving, the idea was that this concept would have an impact outside of the campaign duration. A static and digital motion poster was designed along with assets that would be used on social media to assist the campaign in its duration.